Industrial

Rayo

Extra Form

Country	Korea
Year	2017
Award	SILVER WINNER
Affiliation	Hauteworks
Designer	Sanghak Lee, Jaemann Park, Seonhyeok Kang
Description(English)	While there is a worldwide effort to promote bicycle usage, cyclists are constantly exposed to risks when sharing the road with other means of transportation. Rayo is an effort to provide safety to cyclists riding in the cluttered environments of the modern city, by integrating advanced sensor technology into an elegant design. Three ultra-bright LEDs provide sufficient light to be visible among automobiles and the optics have been designed such that the rider can be seen 180 degrees from behind. The sleek and simple design of Rayo makes it appealing to both conventional bicycle geometry and also emerging electric bikes.
Description(Native)	스페인어로 ‘빛’이라는 의미를 담은 Rayo는 첨단기술과 디자인을 결합한 자전거 후미등입니다. 자동차와 오토바이와 같은 다른 교통수단처럼 자전거의 감속에 맞추어 브레이크등을 점등하여 후방 추돌로부터 운전자를 보호하는 고유의 센서 및 블루투스 통신 기술을 갖추었습니다. 3개의 고휘도 LED로 최대 100lm의 선명한 빛을 발산, 이 빛을 최적화된 광학설계로 180도로 분산시켜 혼잡한 도로에서도 가시성을 극대화합니다. 자전거 도난을 예방하는 도난알람 기능을 갖추었으며, 외관은 유선형으로 심플하게 마무리하여 생활 자전거에서부터 전기자전거에 이르기까지 모든 종류의 자전거에 어울리도록 디자인했습니다. Rayo는 도시를 달리는 사이클리스트들에게 도로 위의 공생과 안전한 라이딩을 제안합니다.
Website	www.hauteworks.com

1. in Communication
   

   Hanbul Cosmetics E NATURE Packaging

2. in Communication
   

   L.POINT Brand Design

3. in Communication
   

   Made For IPTV

4. in Communication
   

   KYUNGOKGO

5. in Communication
   

   Safety Culture Magazine <You should live a long life.>

6. in Communication
   

   VISANG Education <V Magazine>

7. in Communication
   

   'betterfly ; Hang Wing For A Better Life' Brand Design

8. in Communication
   

   Origami animal tickets

9. in Communication
   

   TYPO Keyboard for iPad Air package

10. in Communication
    

    SingCook

11. in Communication
    

    Korea On-air Cosmetic “RUE”

12. in Communication
    

    POCOPOCO SKIN CARE

13. in Communication
    

    HEART

14. in Communication
    

    Innovation leads to a Better Earth

15. in Communication
    

    December Drip Coffee

16. in Communication
    

    Curling Iron Package

17. in Communication
    

    Camelly - Jewelry

18. in Communication
    

    THE SUBWAY GRILL SHELF

19. in Communication
    

    EZEGG

20. in Communication
    

    Swing Tour

21. in Communication
    

    Everlasting Moments

22. in Communication
    

    ‘SeptFest 2015’ identity and publicity materials

23. in Communication
    

    Child-ish Beer Packaging

24. in Communication
    

    Moni Longjing TEA-MOUNTEA

25. in Communication
    

    Nuts Snack Series

26. in Communication
    

    LIFEASE Brand Identity

27. in Communication
    

    SFUN BOX

Designed by sketchbooks.co.kr / sketchbook5 board skin