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EXHIBITION


Communication

Kia Niro App

Extra Form
Country Korea
Year 2017
Award BRONZE WINNER
Client Kia Motors Corporation
Affiliation JNS Communications
Designer Yong-Tae Shin, Seung-Ho Cho, Jun-Young Choi, Ji-Hye Choi, Su-Ji Lim
Description(English) As a digital catalog based on the video and interaction, Kia Niro App was produced for the purpose of providing consumers with details that are difficult to express by paper catalog in a more intuitive way. Based on one main video divided into 5 chapters, users may understand a product according to the stream of the video just like watching one piece of advertisement, experiencing main performance and function of the product intuitively through the video and interaction interconnected with main video.
Description(Native) Kia Niro App은 영상과 인터렉션을 기반으로한 디지털 카탈로그로 종이 카탈로그로 표현하기 어려운 자세한 부분을 소비자에게 보다 직관적으로 전달하는 것을 목적으로 제작되었다. 5개의 챕터로 나뉘어진 하나의 메인 영상을 기반으로 한편의 광고를 보는것과 같이 사용자는 영상의 흐름에 따라 제품을 이해할 수 있고, 제품의 주요 성능과 기능은 메인 영상과 맞물려진 영상 및 인터렉션을 통해 직관적으로 체험 할 수 있도록 했다.
Website http://www.jnsdream.com
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