Peter oversees the Steelcase Asia Pacific design team and is based in their Hong Kong design studio. As design manager, he leads the product design team in Hong Kong, working closely with product development and engineering teams in Kuala Lumpur and Dongguan. Design at Steelcase goes beyond a physical-object-centric approach. Peter directs from real, tangible insights and research within a focused team, while at the same time managing abstract, creative concepts. Originally from Germany, Peter’s design perspective transcends cultures, borders and industries, and he has been consistently recognised by his peers. As an industrial designer, Peter has been decorated with numerous awards and honours from RedDot, iF, CES Innovations and the Raymond Loewe Foundation.
Peter has always based himself professionally in Asia, with the exception of a 6 month posting to Michigan, where he worked on a strategic project in the seating category. His close work with the Steelcase design management team furnished him with a broader, global perspective. Throughout his career, Peter has worked within multicultural environments, from large multinational companies to the start-up environment. This experience has afforded him a rich understanding of cultural nuances. Peter’s passion for design leadership has developed as he has built and led multi-disciplinary and diverse design teams. In his spare time, Peter is an intrepid traveller who enjoys both the physical challenge of mountain biking and the cognitive challenge of new personal projects.
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