Communication

L.POINT PET MANIAC Advertising

Extra Form

Country	KOREA
Year	2017
Award	BRONZE WINNER
Client	LOTTE Members
Affiliation	LOTTE Members
Designer	Lim, Jihyeon
Description(English)	We would like to represent humorous and cuddly pet images with the concept of “LOVE”. It expresses warmth, love and the joy of donation in the end of season. “L.POINT Maniac” is one of the membership services, where can allow members to enjoy special benefits by joining a variety of interesting clubs.The first round of the “L.POINT PET Maniac” was held in December 2016. The selected members have received a premium magazine and a homemade snack set for their loving animals. In return for this service, three thousand points were paid for the club fee, the amount was donated to the Korean Red Cross in order to help people in need.
Description(Native)	L.POINT PET 매니아 광고는 ‘LOVE’를 컨셉으로 제작되었습니다. ‘연말 기부’의 따뜻한 이미지를 표현하였습니다. ‘L.POINT 매니아’는 L.POINT 회원을 위한 클럽 제도로, 관심 있는 분야의 클럽에 가입하고 맞춤형 혜택을 누릴 수 있는 서비스입니다. 2016년 12월 연말 시즌, ‘L.POINT PET 매니아 시즌 1’이 론칭 되었습니다. 가입 회원은 프리미엄 반려동물 잡지 및 수제 간식 세트와 함께 반려동물에 관한 유익한 온라인 정보를 제공 받았습니다. 이들의 가입비는 L.POINT 3,000P(3,000원 상당)이며, 대한적십자사에 전액 기부되어 비수급 빈곤층 이웃을 돕는 의미있는 일에 쓰였습니다.

1. in Industrial
   

   Star studded Cup Haers Fall and Winter series

2. in Industrial
   

   FALCON

3. in Industrial
   

   FAMILIE

4. in Industrial
   

   CYCLOID Magnetic Powerbank

5. in Industrial
   

   Attentive Defender V81

6. in Industrial
   

   OASIS

7. in Industrial
   

   Full range kinetic adaptive car seat design

8. in Industrial
   

   Littli L1 Portable Electric Toothbrush

9. in Industrial
   

   Water bottle for consumer and save earth

10. in Industrial
    

    ATLAS

11. in Industrial
    

    Combining tactile learning tool

12. in Industrial
    

    SPORT WALKER

13. in Industrial
    

    Grow with you

14. in Industrial
    

    Virtual fitting room

15. in Industrial
    

    Millo

16. in Industrial
    

    NOSSO Electric Car Charging Service

17. in Industrial
    

    DogRail

18. in Industrial
    

    Halcon Extreme sports protective gear

19. in Industrial
    

    japanese pattern ink pad

20. in Industrial
    

    DLT Construction Site Safety System

21. in Industrial
    

    GORI

22. in Industrial
    

    Stork

23. in Industrial
    

    Edge device with RGB thermal imaging camera

24. in Industrial
    

    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Industrial
    

    The Third Size Tissue box made from straw

27. in Industrial
    

    Animal Musician

Designed by sketchbooks.co.kr / sketchbook5 board skin