Communication

Baidu AI Cloud Communication Design

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	BAIDU ONLINE NETWORK TECHNOLOGY BEIJING Co., Ltd.
Designer	BAIDU
Description(English)	Baidu AI Cloud brand logo is composed of the hexagonal, which represents Baidu AI cloud integrating the three core capabilities, which are AI, cloud computing and big data, through breakthrough and innovation to empower industries. A variety of colors represent different areas of empowerment. Auxiliary graphics inherit the concept of "breakthrough" of logo. With inclined straight lines, blocks to break the image of various industries. Embody Baidu AI Cloud, through breakthrough and innovation, constantly revolutionary to break the original production path, and bring revolutionary changes to various industries by intelligent technology.
Description(Native)	百度智能云品牌标识是由被解构的六边形组成，代表百度智能云融合了人工智能、云计算、大数据三大核心能力，三位一体地赋能产业。三种不同的颜色代表了百度智能云赋能的不同领域。六边形变化成指向三个方向的尖头，表现了百度智能云突破创新的品牌理念，帮助企业打破旧的僵化的生产模式，面向智能时代勇于创新的精神。 辅助图形继承了logo“突破”的概念。用倾斜的块面分割图像，展现出强烈的视觉冲击力。用几何线条代表智能技术，点、线、面结合，体现百度智能云通过突破创新，不断革命性地打破原有的生产路径，以智能技术为各个产业带来革命性的变革。图片的选择以表达产业智能化为主要意向，突出赋能和创新。 在色彩的使用上，我们大量使用了黑色，以突出科技的感受。使用了红、绿、蓝三种不同的色彩体系。在百度智能云赋能各产业的过程中，色彩将会成体系地出现。这强调了智能技术和云技术更好地融合入各个产业之中，为全社会各个领域创造价值。在硬件产品CMF的设计中，我们强调科技的黑色与金属触感相结合，三种品牌色作为灯光点缀，更大程度上展现百度智能云一致的品牌语言。
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