Industrial

“A Cardboard” Package

Extra Form

Country	China
Year	2020
Award	WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Huang Yikai, Duan Hongli, Xu Mengzhen
Description(English)	This is designed to redefine to relationship of packing box and instructions. By wrapping the ointment in a piece of cardboard, tying and fixing with a rubber band, the packaging became tidy and neat. The inner page of the cardboard is printed with the text information of the instructions manual. Taking off the rubber band and opening the cardboard, all of the text will show out and no paper instructions are needed.
Description(Native)	如今的药品包装是否已经过度包装了？我们发现传统的药品包装由外包装纸盒、药膏本体的包装和纸质说明书组成。这样的设置需要使用者打开外包装纸盒、取出并打开纸质说明书之后，才能开始阅读说明书上的内容。这个过程显得累赘和繁琐。因此我们从使用者的角度重新审视药品的外包装盒、说明书和药膏三者之间的关系。 将原有包装盒、说明书、药膏三者的关系拆分再重组，重新定义药品包装的可能性。用一块硬纸板将药膏包裹，橡皮筋作为捆绑固定，硬纸板的内页排列使用说明，同时代替包装与说明书的存在。最有趣的不过是患者摘下皮筋的那一刻，硬纸板摊开，你需要的药品以及所有的使用说明全部呈现在眼前，打开包装的爽快感油然而生。这样的包装设置方式使得患者使用药膏的过程更加便捷；信息的呈现方式更加直观，可读性更强。
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