Industrial

Ointment-Bottle Integration

Extra Form

Country	China
Year	2020
Award	WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Zhang Jian, Chen Sijie, Huang Yikai, Wang Liang, Ma Lan
Description(English)	The traditional carton packing is easy to be discarded when using, which brings problems of information loss and waste of resources. Thus, the outer packaging box, hose and instruction manual of this ointment are designed integrated. The drug information is transferred from the ointment to the card and the instructions aren’t easy to lose, which is better to full display and read. The overall shape of the package resembles a pill bottle, which can convey the product attributes vividly.
Description(Native)	传统的药膏包装大量文字说明都会被印刷在外包装盒和说明书上，在使用过程成中包装往往会被丢弃，造成药品使用信息缺失和资源浪费。 为此，我们设计了这款包装与膏体一体式的药膏，并将原本膏体位置的文字信息转移到平整的位置，避免了使用过程中文字信息因被按压而导致难以被识别的情况，这样使用说明不易丢失，更有利于信息充分展示和阅读。包装的整体形状类似一个药瓶，能够形象地传达产品属性。同时，包装尾部的开孔更便于收银台陈列，促进药品销售。 一体化的包装设计秉承环保理念，减少生产工艺，拒绝过度包装。 传统的外用药剂包装方式上，产品品质感差，技术水平低，消费者体验不佳。对外用药剂的包装方式进行改进，提出创新的解决方案，为未来外用药剂包装方式的改进提出建议。
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