Communication

Mobile-tail Brand Identity

Extra Form

Country	China
Year	2017
Award	BRONZE WINNER
Client	MOBILE.TAIL
Affiliation	MOBILE.TAIL CHINA
Designer	MOBILE.TAIL CREATIVE CENTER, SEOUL
Description(English)	Mobile-tail is a studio that designs mobile accessories. We needed a flexible identity that can accommodate a wide variety of materials such as plastic, metal, fabric, silicone, and glass, as well as large and small sizes. Reflecting these environmental needs and the minimal and straightforward image pursued by the product identity of the mobile tail, we have constructed an alphabetic system that can be easily perceived in a 5x5 square grid and designed symbols and graphic motif patterns based on it. This symbol and logo type will be displayed in a variety of materials or media (channels) along with our mobile tail business.
Description(Native)	모바일테일은 ‘A part of your gadgets’이라는 슬로건 아래 모바일 악세서리를 디자인하는 스튜디오입니다. 우리는 모바일 악세서리 특성상 플라스틱, 메탈, 패브릭, 실리콘, 글라스 등 굉장히 다양한 소재와 크고 작은 사이즈에 가변적으로 대응할 수 있는 간단한 플랙서블 아이덴티티가 필요하였습니다. 이러한 환경적 필요성과 모바일테일의 Product Identity가 추구하는 미니멀하고 직선적인 이미지를 반영하여 우리는 단지 5x5 스퀘어 그리드 안에서 쉽게 인지될 수 있는 알파벳 시스템을 구축하고 그것을 기반으로 심볼과 그래픽 모티브 패턴을 디자인하였습니다. 이 심볼과 로고타입은 우리의 모바일테일 비즈니스와 함께 굉장히 다양한 소재 혹은 매체(채널)를 통하여 다양하게 보여질 것 입니다.
Website	www.mobile-tail.com

1. in Industrial
   

   Star studded Cup Haers Fall and Winter series

2. in Industrial
   

   FALCON

3. in Industrial
   

   FAMILIE

4. in Industrial
   

   CYCLOID Magnetic Powerbank

5. in Industrial
   

   Attentive Defender V81

6. in Industrial
   

   OASIS

7. in Industrial
   

   Full range kinetic adaptive car seat design

8. in Industrial
   

   Littli L1 Portable Electric Toothbrush

9. in Industrial
   

   Water bottle for consumer and save earth

10. in Industrial
    

    ATLAS

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    Combining tactile learning tool

12. in Industrial
    

    SPORT WALKER

13. in Industrial
    

    Grow with you

14. in Industrial
    

    Virtual fitting room

15. in Industrial
    

    Millo

16. in Industrial
    

    NOSSO Electric Car Charging Service

17. in Industrial
    

    DogRail

18. in Industrial
    

    Halcon Extreme sports protective gear

19. in Industrial
    

    japanese pattern ink pad

20. in Industrial
    

    DLT Construction Site Safety System

21. in Industrial
    

    GORI

22. in Industrial
    

    Stork

23. in Industrial
    

    Edge device with RGB thermal imaging camera

24. in Industrial
    

    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Industrial
    

    The Third Size Tissue box made from straw

27. in Industrial
    

    Animal Musician

Designed by sketchbooks.co.kr / sketchbook5 board skin