Industrial

Make Medicine No Longer Bitter

Extra Form

Country	China
Year	2023
Award	GOLD WINNER
Client	Guangzhou Academy of Fine Arts
Affiliation	China Resources Sanjiu Pharmaceutical Co., Ltd.
Designer	Zou Hu, Miao Jingyi, Duan Hongli, Chen Deteng, Xu Mengzhen
Description(English)	There is a Chinese saying that good medicine is bitter, but good for health. Chinese medicine is always known for its bitter taste, and children are unwilling to take it when ill. In Chinese folk, people would eat a citrus candy after drinking Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle. This design consists of a bottle containing Chinese medicine and an attached burst bead with sweet fruit-flavored liquid inside. After drinking the last sip of medicine, children can squeeze the bead to let out the liquid, so that there will be a slight sweetness to relieve the bitterness.
Description(Native)	中国有句谚语，良药苦口，利于病。中药一直以来以苦口著称，多数儿童生病时不愿服用。中药对许多儿童病症具有有效的疗效，但由于其苦涩的味道，许多儿童生病时不愿服用。这不利于治疗的过程，且会为医护人员及儿童家长增添不少负担。 在中国民间，许多人有在喝完中药后吃一颗柑橘糖的习惯。受这个习俗启发，此设计在口服液瓶身上附加了水果味爆珠，分别为橙子、芒果和青苹果三种口味。此设计针对中药苦口的特点，设计出儿童更易接受的药物，让治疗的过程对儿童而言更加顺利愉快。 这款儿童中药口服液由一个内装药液的瓶子和一个装有水果味液体的爆珠组成。服用时，在喝完最后一口药液后，儿童可以捏扁爆珠，入口一丝清甜，以解药液苦涩。 此设计旨在将中药以现代的生产技术进行重新设计，让传统文化中的精华能在当下更广泛而高效地造福人们。通过对使用方式和感受的革新，我们希望这个设计能潜在地让中药这一文化瑰宝得以在现代社会得到更深远的传承。 为了使产品能更吸引儿童且便于儿童使用抓握，我们对常见口服液的形态做了再设计，使其更加圆润饱满，让产品在形态上似乎具有了可爱的性格。产品的头部被有意放大，让产品更具特征，并便于儿童轻松掰下盖子饮用。我们希望能通过外观，同时展现出此设计在儿童身体健康问题上的专业性和对儿童心理需要的重视。
Positive Comments

1. in Communication
   

   STREET TREE

2. in Communication
   

   Gifts of Taiwan Land

3. in Communication
   

   Fresh Sliced Bread

4. in Communication
   

   Baidu Intelligent Driving Cloud Platform

5. in Communication
   

   Crush monster

6. in Communication
   

   Driving Safety Guarantee System

7. in Communication
   

   JEONNAM DRAGONS FC Identity Renewal

8. in Communication
   

   XIJIAJIA An AI Digital Human

9. in Communication
   

   TOV

10. in Communication
    

    StreamLake Brand Design

11. in Communication
    

    WATER Mobile App EV Fast Charging Network

12. in Communication
    

    Nai Tang Pai

13. in Communication
    

    Youku dual screen synergy ad experience

14. in Communication
    

    Insecta Iridesse

15. in Communication
    

    The crucial 96 hours

16. in Communication
    

    Baidu full Scenario Parking

17. in Communication
    

    Columbia WAPPEN DESIGN of 13 moutains in Seoul

18. in Communication
    

    Seoul Design Festival Hangeul Brand Design

19. in Communication
    

    Miwon Font An old letter tastes better

20. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

21. in Communication
    

    Bank of Taiwan

22. in Communication
    

    Tealog

23. in Communication
    

    ROMANMEAL Whole Grain Breads

24. in Communication
    

    Metaworld Conceptual Visual Design

25. in Communication
    

    Columbia New Character IKKI

26. in Communication
    

    Cage Bird

27. in Communication
    

    EDEN

28. in Communication
    

    Project Eyes to Eyes

Designed by sketchbooks.co.kr / sketchbook5 board skin