Communication

Zien Art Space re-branding

Extra Form

Country	Korea
Year	2017
Award	WINNER
Affiliation	Sungshin Women's University
Designer	Nahyun Park
Description(English)	The big theme of 'Nature' of Zien Art Space applied mild colors to brand design as much as possible to make the concept as minimal and sophisticated as possible to harmonize various art activities. The aim is to provide a friendly, intimate art space that anyone can enjoy freely from their daily lives, thereby breaking down the boundaries of the definite meaning of art. It is to provide the arts that can approach people by the slogan 'Art that lives in everyday life'.
Description(Native)	지앤아트스페이스의 ‘자연’이라는 큰 테마 속에서 다양한 예술활동들이 잘 어우러 지도록 미니멀하고 세련된 느낌으로 컨셉으로 하기 위해 색상들을 최대한 차분하면서 온화한 색상들을 브랜드 디자인에 전반적으로 활용했습니다. 누구나 일상에서 벗어나 자유롭게 즐길 수 있는 부담 없는 친근한 예술공간을 제공하는 것으로 목표로 함으로 서, 예술의 한정적 의미 경계를 무너트리는 것 입니다. ‘일상생활 속에 살아 움직이 는 예술’슬로건처럼 사람들에게 친근히 다가갈 수 있는 예술을 제공하는 것 입니다.

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