Communication

The 2017 product design graduation design exhibition

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	JILIN University of Art
Designer	Yinan Lyu
Description(English)	The 2017 product design graduation design exhibition is outstanding graduates of JILIN University of Art exhibition brand, now decided to update its brand iteration. Also because of its brand image for many years people, so the design of logo in the original brand equity and three hexagonal shape image on the basis of redesign, the combination of three hexagonal structure with more sense of reverie, reflects the product design unique sense of style, sense of structure. And for the original image of the image of the combination of the arrangement of more auxiliary graphics, a more rich interpretation of the brand.
Description(Native)	2017届产品设计专业毕业设计展览是中国吉林艺术学院旗下的优秀毕业生展览品牌，创立至今有多年的策展历史，如今决定对其品牌进行更新迭代。亦因其品牌形象存在多年深入人心，所以logo设计在保留原品牌资产暨三个六边形造型组成的形象基础上，对其进行重新设计，使三个六边形的组合更具结构感与遐想性，体现出产品设计独具的造型感、结构感，拓展产品设计形象的更多可能性。并且为原本单薄的形象组合排布出更多的辅助图形，对品牌进行更为丰富的诠释。

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