Communication

Seoul Design Festival Hangeul Brand Design

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Hongik University Graduate School of Industrial Arts
Designer	Yougnyoon Joo
Description(English)	As it is a design festival representing Korea and Seoul, it presents the direction of brand design renewal using the Korean alphabet, Hangeul. Using consonants and vowels of Hangeul, Seoul's landmarks, character illustrations, and pictograms are created. It captures the essential characteristics of Seoul and establishes a clear brand identity.
Description(Native)	기존의 서울디자인페스티벌 아이덴티티는 페스티벌의 지향성, 다양성, 변형만을 표현하여 '서울'이라는 본질적인 요소가 부재하였습니다. 하여 한국과 서울을 대표하는 디자인 축제인 만큼 '대한민국'과 '서울'을 나타내기 위해 한국 글자인 한글을 활용하여 브랜드 디자인 리뉴얼 방향을 제시합니다. 한글의 자음과 모음을 활용하여 서울디자인페스티벌의 아이덴티티와 서울의 랜드마크 그래픽, 캐릭터 일러스트레이션 키비주얼, 픽토그램을 제작합니다. 다양한 디자인 페스티벌과 차별화되며 대한민국 서울이라는 본질적인 특장점을 담아내고 명확한 브랜드 아이덴티티 구축합니다.
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