Communication

China Tea Branding & Packaging Design

Extra Form

Country	CHINA HONG KONG
Year	2017
Award	WINNER
Client	bdworkshop co. ltd.
Affiliation	bdworkshop co. ltd.
Designer	Clement Young, Candy Chow, Elvey Tong, Nick Poon
Description(English)	In 2016, China Tea Co., Ltd decided to launch a new category of tea called (通茶) to the market using their brand new GMP certified technology. The major goal for this project is how to combine the traditional China Tea image and modern style together. So we try to use some simple graphic with pastel colours to try to illustrate a simple and healthy living style to the product packaging and branding, also giving a total new look to this historical company.
Description(Native)	中國茶葉股份有限公司是世界500強之一中糧集團有限公司（COFCO）成員企業，總部設在北京，是由原中國茶葉進出口公司改造設立。其前身中國茶業公司成立於1949年11月， 是中華人民共和國最早成立的全國性專業公司。公司目前主要經營茶葉，咖啡，可可等多種商品的進出口及國內銷售業務。中茶公司集茶葉種植，生產，加工，研發，銷售，文化推廣 在一體。 2016年，中國茶業有限公司決定通過全新的GMP認證技術，推出一種名為“通茶”的新型茶葉。 源自歷史正宗傳承，以現代純種發酵技術通過相當於藥品GMP級的嚴謹生產流程，每一批通茶均蘊含豐富中茶冠突散囊菌。伴隨著濃郁的益生菌香，可享潤腸通便、降脂排毒的功效，通茶特別適合飲食失衡及生活壓力大的都市人日常飲用。 這個項目的主要目標是如何將傳統的中國茶型像和現代風格結合在一起。因此，我們嘗試使用一些簡單的圖形與柔和的顏色，試圖創造一個包含簡單和健康生活的產品包裝和品牌，也給這個歷史悠久的公司一個全新的面貌。
Website	www.bdworkshop.com

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