Communication

Baird Oral Products Packaging

Extra Form

Country	Korea
Year	2017
Award	BRONZE WINNER
Client	Audrey & Reefs Australia
Affiliation	JK ADETIVE
Designer	ROBIN HWANG
Description(English)	Baird, originating from an island located in South Australia and brand under Audrey & Reefs, was established under the motto of providing a relaxing atmosphere to people who are suffering from modern world pollution. Baird’s use of the primary colors of light, red, blue and green, leaves the end user with the semblance of a well oxygenated and sunlight enriched environment. This unique color spectrum symbolizes nature’s deep and clean seas where dozens of mollusks, wild dolphins, and sea lions roam.
Description(Native)	Baird는 남호주에 위치한 섬의 이름으로 각종 공해에 시달리는 도시인의 휴식을 모토로 설립된 Audrey & Reefs의 브랜드입니다. 대자연의 바다 깊숙이 산호초가 살아 숨쉬고 야생 돌고래, 바다사자등 수십종의 연체동물이 서식하는 세계적인 청정지역의 에너지를 담아내고자 세가지 컬러로 패키지를 구성하였습니다. 빛의 삼원색인 빨강 파랑 초록을 기본으로 하는 Baird 고유의 세가지 자연추출색으로 햇빛이 풍부하고 산소함량이 높은 천연의 에너지를 느낄 수 있습니다.

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   OFFBEAT

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   JEPETO

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   The Monday Burger Club

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   Sustainable Rivers

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   FOREST SOUL

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   HandYourName

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   Success and happiness

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   Shell More Fun

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    ISLAND HIDEAWAY

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    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

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    Animism

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    JoyPer

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