Industrial

Maetdol

Extra Form

Country	Korea
Year	2017
Award	BRONZE WINNER
Affiliation	Sangmyung Univ.
Designer	Juchang Ham, hyeju Yoon, sanghyeon Na, Chieun Jang
Description(English)	Korean used 'maetdol(=millstone)' when they process the powder from ingredients. Maetdol is composed of two overlapped round stones and can be used by turning the handle after filling the hole of runner stone with grains. It was designed based on the wisdom of Korean ancestors, which is very simple and efficient. We enjoy tea culture. Among them, we love the coffee most. The consumption of coffee is constantly growing in the global economy and it will continue to increase. So we chose the coffee considering the trend, which can easily communicate with the people in the world.
Description(Native)	한국은 식재료를 가루로 가공할때 '맷돌'을 사용했다. 둥근 돌 두개를 포갠 형태이며, 상판 돌 구멍에 곡식을 넣은뒤 돌려서 사용하는 방식이다. 매우 간단하면서 효율적인 우리 조상들의 지혜를 바탕으로 디자인했다. 현대인들은 커피를 좋아하며 많은 소비를 한다. 전세계적으로 커피 소비가 매우 높으며 앞으로도 계속 증가 할 것이다. 그래서 우리는 이러한 트랜드를 반영해 전 세계인들과 쉽게 우리나라 전통 맷돌을 교감할 수 있는 맷돌 커피 머신을 디자인 했다.

1. in Communication
   

   OFFBEAT

2. in Communication
   

   JEPETO

3. in Communication
   

   The Monday Burger Club

4. in Communication
   

   cuchen Pause Gift Box

5. in Communication
   

   Sustainable Rivers

6. in Communication
   

   FOREST SOUL

7. in Communication
   

   HandYourName

8. in Communication
   

   Success and happiness

9. in Communication
   

   Shell More Fun

10. in Communication
    

    ISLAND HIDEAWAY

11. in Communication
    

    The Worldly

12. in Communication
    

    GQ LAB Brand Identity and Packaging Design

13. in Communication
    

    Muse of Monet Immersive Media Art Exhibiton

14. in Communication
    

    Hot Spring city asan symbol integrated brand

15. in Communication
    

    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

16. in Communication
    

    Dragon Tiles

17. in Communication
    

    Animism

18. in Communication
    

    JoyPer

19. in Communication
    

    Xi You Ji Wuxi folk theme board game design

20. in Communication
    

    Soundstellar Aural Motion Interaction APP

Designed by sketchbooks.co.kr / sketchbook5 board skin