Communication

Oriental Herb Packaging design from Kwangdong

Extra Form

Country	Korea
Year	2017
Award	SILVER WINNER
Client	KWANG DONG PHARMACEUTICAL CO., LTD
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Lee sang min, Park gi ho, Kim min ki, Kim Kwang youn
Description(English)	Kwangdong Choi’s is a new functional health food brand created based on carefully selected ingredients and advanced pharmaceutical technology and contains its unique value by symbolically adopting such essential keywords as “Carefully Selected” in an effort to emphasize time-honored tradition and professionalism of the company. Symbolic graphic was added to Chinese characters representing each product group to further accentuate originality and emphasize unique functionality of products more distinctively. Simplified oriental calligraphy was developed for the names of products, and a sense of unification was granted to symbols.
Description(Native)	Kwangdong Choi’s는 광동제약의 자존심을 걸고 엄선한 최고의 재료와 제약기술로 만든 새로운 건강기능식품브랜드로서, 광동제약의 전통성과 전문성을 강조한 “엄선하여 담아내었다”라는 핵심 키워드를 상징적 요소로 표현하여 Kwangdong Choi’s만의 가치를 담고 있다. 그 중 Oriental Herb라인은 한방 제품 주력 라인으로써 크게 녹용 제품과 한약제 제품, 인삼제품으로 나뉜다. 녹용 제품 라인에는 茸, 한약제 제품라인은 草, 인삼 제품라인은 蔘을 활용. 여기에 각 제품군을 나타내는 한자어에 상징성을 부여할 수 있는 그래픽을 추가하여 오리지널리티를 더욱 부각시키고 제품이 갖는 고유의 기능성을 보다 극명하게 강조하였다. 제품명 서체 또한 동양적인 심플함을 줄 수 있는 서체로 개발하여 심볼과의 통일감을 부여 하였다.

1. in Communication
   

   OFFBEAT

2. in Communication
   

   JEPETO

3. in Communication
   

   The Monday Burger Club

4. in Communication
   

   cuchen Pause Gift Box

5. in Communication
   

   Sustainable Rivers

6. in Communication
   

   FOREST SOUL

7. in Communication
   

   HandYourName

8. in Communication
   

   Success and happiness

9. in Communication
   

   Shell More Fun

10. in Communication
    

    ISLAND HIDEAWAY

11. in Communication
    

    The Worldly

12. in Communication
    

    GQ LAB Brand Identity and Packaging Design

13. in Communication
    

    Muse of Monet Immersive Media Art Exhibiton

14. in Communication
    

    Hot Spring city asan symbol integrated brand

15. in Communication
    

    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

16. in Communication
    

    Dragon Tiles

17. in Communication
    

    Animism

18. in Communication
    

    JoyPer

19. in Communication
    

    Xi You Ji Wuxi folk theme board game design

20. in Communication
    

    Soundstellar Aural Motion Interaction APP

Designed by sketchbooks.co.kr / sketchbook5 board skin