Communication

Milk Baobab

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	TAENAM HOUSEHOLD&HEALTHCARE LTD.,
Affiliation	TAENAM HOUSEHOLD&HEALTHCARE LTD.,
Designer	NamYuNa, LeeJeongUng, KIMHYEIN, ParkHyunJi, jihyunjoo
Description(English)	Milk Baobab is rooted in nature’s active ingredients. Our package design is inspired by milk and baobab tree, two signature ingredients that penetrate into all product lines. We strengthened the brand identity by applying milk carton shape and charcoal-dot printing into the package. Strong visual images of milk and baobab tree are illustrated in the label to help users grasp our ingredients by intuition. As the products are used during or after bath, we adopted different colors on products to make them easily distinguishable from each other and curved edges to avoid harming user’s skin.
Description(Native)	화장품 브랜드인 밀크바오밥의 패키지디자인은 주요 성분인 우유와 바오밥 나무를 모티브로 디자인되었습니다. 용기 쉐입에 우유갑 형태를 적용하여 소비자들에게 친숙하게 다가가고자 하였습니다. 또한 바오밥 나무의 거친 질감을 표현하기 위해 용기의 소재에 목탄을 접목하여 효과적으로 구현 및 자연주의 화장품임을 강조하였습니다. 라벨에는 주요 성분인 우유와 바오밥 나무의 이미지를 직관적으로 표현하여 성분적 특징을 강조해 소비자들에게 잘 전달할 수 있습니다. 각 품목별로 컬러를 다르게 적용하여 사용자는 제품을 쉽게 구별할 수 있으며 용기의 모서리는 각지지 않고 둥글게 마감하여 안정성을 고려했습니다.
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