Communication

Bomapp - UX/UI Design

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	Bomapp
Affiliation	Bomapp
Designer	Taiyoon Lee, Hongjoo Lee, Qsun Cho, Sumi Lee, Taeeun Kim
Description(English)	Bomapp is a mobile & digital insurance platform that create new value and experience of insurance. The app was designed to be intuitive with youthful and bright look and feel, appealing to its target demographic (20s to 30s). The design aims to change consumer perception that insurance is difficult. With Bomapp, users can access to information easily. For complicated information, simple layouts were used for better understanding. Likewise, we focused on accessibility and usability. To response to ever changing consumer needs swiftly, Bomapp was developed upon modular system.
Description(Native)	보맵은 보험의 새로운 경험과 가치를 만들어가는 모바일 보험 유통 플랫폼입니다. 주 타겟층인 2~30대에게 매력적으로 어필하기 위해 젊고 경쾌한 룩앤필을 지향하며, 보험은 어렵다는 인식을 최소화하기 위해 직관적인 인터페이스로 설계되었습니다. 이로써 고객은 원하는 정보에 빠르게 접근할 수 있고, 전문적인 정보들은 심플한 레이아웃 안에 정리되어 고객의 이해를 돕습니다. 이처럼 보맵의 앱 디자인은 보험과 고객이 만나는 접점을 넓히고 편의성을 높여 쉽게 사용할 수 있게 디자인되었습니다. 또한 다양하게 변화하는 고객의 니즈에 맞춰 빠르게 대응 할 수 있도록 디자인 모듈 시스템으로 제작되었습니다.
Website	www.bomapp.co.kr
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