Space

Retro/Modern

Extra Form

Country	China Hong Kong
Year	2021
Award	WINNER
Client	Emperor Cinemas
Affiliation	Oft Interiors Co., Ltd.
Designer	CM Jao, Ken Cheung
Description(English)	"The cinema is not just a container for films and audiences, but a buffer between the real life and the virtual world, where you can travel back in time and into the future. With "time travel" as the inspiration core, the design reflects the power of movies to break free from time limits. The OFT hopes to reveal the meaning of time in film space through the Emperor Group's Cinema in Ping’an center of Shenzhen.
Description(Native)	“电影院之于电影与观众并不仅仅是一个容器，更是链接现实生活与虚拟世界的缓冲地带，在这里，可以回到过去，也可以穿越未来。设计以「时间旅行」作为灵感核心，体现电影能摆脱时间界限的力量。” OFT希望通过深圳平安中心英皇电影城去揭示电影空间中[时间]的存在意义。 根据OFT对Z世代消费习惯的捕捉与研究，他们发现其拥有更多维的价值观，也更乐于在社交平台进行分享。吸引年轻人主动分享的“体验感消费”开始成为商业2.0时代必备选项。 基于这样的判断，设计师提出构建一个反对科技主义的复古风潮空间，并尝试用设计为Z世代创造一次陌生的[时间旅行]。 在人流聚集的大堂， 以能够被阅读的时丨分丨秒作为设计的开端。为吸引消费者打卡互动，设计师特意设计了一个悬挂在空中的精密时钟装置，并以此呼应[时间旅行]的主题。 “时钟”外圈由铜色金属漆与绿色烤漆铝板交错而成，内圈则是由数个黑、金相间。由外至内，圈的高度呈螺旋状逐步推进，将米色天花包裹其中，形成一个时间漩涡。 走廊两侧运用白色云石缀以香槟金色的简约线条，流露出浑然天成的高级感。 每个影厅的入口处，都由两个自带古典与前卫属性的拱形元素组成， 空间中，无处不在的直线、对称、几何图形论证了Art Deco被现代手法解构、重组后，再次回潮。
Website	oftinteriors.com
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