Communication

READ JAPAN PROJECT Branding

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	THE NIPPON FOUNDATION
Affiliation	HIROSHI KURISAKI DESIGN
Designer	Hiroshi Kurisaki, kadobeya Co., Ltd.
Description(English)	"The Migration of Knowledge"– 　The motif for this program shows three books in the form of birds against the backdrop of the Japanese flag, symbolizing the knowledge and culture of Japan taking flight and going out into the wider world. Each bird represents one of the cornerstones of the Read Japan Project: The Nippon Foundation, Overseas Diplomatic Establishments, and Libraries. The project logo on the bottom right shows the three birds encompassed in three circles. The circles, each larger than the one before, represent knowledge from Japan moving out into the rest of the world.
Description(Native)	「知」の羽ばたき– 　本をモチーフにした3つの羽が、日の丸から羽ばたき、世界に日本の知識・文化の輪が広がる姿をシンボルマークとしました。羽はREAD JAPAN PROJECTの3つの柱（日本財団・在外公館・図書館）を表します。 シンボルマークは3つの円で構成されており、それぞれの羽が連携し、より大きな円を描きます。これは、 READ JAPAN PROJECTが日の丸からより大きな円＝世界に広がる願いが込められています。 　色は「JAPAN」を象徴する紅色、その中でもアカデミックな落ち着き・重厚感を持つ、深く濃い紅色を使用しています。 ウェブサイト、シンボルマークの展開、その他イメージに一貫してREAD JAPAN PROJECTの紅色を使用することで、統一したトーンを作り出します。
Website	readjapan.org
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