Industrial

A Scarf--Drug wrapping design

Extra Form

Country	China
Year	2021
Award	WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Chen Sijie, Ji Jiazhi, Huang Lanxi, Fuxi Laboratory of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Description(English)	Redefine the drugs' wrapping way. Put the drug information on the extended label at the end of the ointment, making the label as the drug package to wrap the ointment. What is interesting is that the label exists in a form of a small scarf. When the users twist the small red ball button , the scarf stretches and the wrapped ointment appear, virtually eliminating the gap between the patient and the medicine. At the same time, it effectively solves the reading problems caused by the missing of information on traditional packaging.
Description(Native)	传统的纸盒包装在使用过程中易被丢弃，造成信息丢失、资源浪费问题。千篇一律的包装款式给予患者疏离与冰冷的感觉。 因此我们重新定义药品包装的存在方式。将药品信息放置于药膏尾部延伸的标签部分，标签作为药品包装包裹药膏。有趣的是标签以一条小围巾的形态存在，当患者扭开红色小球纽扣那一刻，围巾舒展，被包裹的药膏呈现，无形中消除了患者与药品之间的隔阂。同时有效解决传统包装信息缺失、阅读障碍问题。 使用时，扭开红色小球纽扣，展开围巾形态的标签，使用信息呈现于围巾上，患者挤压药膏取药后把围巾一绕扣号即可。这时标签以说明书、包装的方式与药膏融合在一起。 管体工艺使用全铝冲压成型，内涂镜面涂层，涂层固化，底漆，印刷，软膏剂封灌，盖子采用注塑工艺，标签布料采用丝网印工艺。
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