Country | China Hong Kong |
---|---|
Year | 2021 |
Award | GOLD WINNER |
Client | UA Cinemas |
Affiliation | Oft Interiors Co., Ltd. |
Designer | CM Jao, Ken Cheung |
Description(English) | In 2019, the Oft Interiors was invited to make a brand new storefront design for UA's new concept flagship cinema in Hong Kong K11 musea -- K11 Art House. In that experiment of space, the Oft Interiors created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex". |
Description(Native) | 2019年,OFT設計受邀為UA在香港K11 musea的新概念旗艦影院——K11 Art House做全新店面設計,在這次空間實驗中,OFT設計以[設計+新零售]概念打造出亞洲首座以雪山山居為主題的未來影院,率先為“娛樂綜合體”影院提供參考範本。 如何為頂級文化策展IP打造壹個吸引消費圈層共鳴的電影院?延續K11藝術與文化零售DNA是破題關鍵。K11 musea多元文化生活區模式,為孵化未來影院帶來新啟示:跳出單壹消費場景,將社交、購物、餐飲與藝術引入影院。 在K11 Art House中,OFT與UA突破性引入音樂商店、開放式酒吧、展覽空間、演出中心、個性化熟人社交服務,至少五種消費業態,構建出壹個復合型消費場景。 與此同時,要成為真正意義上的“娛樂綜合體”,不僅要有新商業邏輯搭建出來的空間敘事框架,還需要設計師從空間情境、商業美學等多重維度去實踐。 在空間情境與商業美學層面,香港的繁忙與擁擠對應開放和包容,多重文化在這裏交融、生長,設計師深諳陌生感所帶來的化學反應,因此在設計中反行其道,選取遙遠凈土——瑞士雪山的生活片段,把傳統風格山居建築搬到現代化商業空間之中,以喚醒香港居民精神上對「自然生活」的渴求。 OFT用重復建築元素,把原本無關的物質組合、拼接,形成壹個整體空間,在新的感官平衡中,完成對人文與自然的重塑。 |
Website | oftinteriors.com |
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