Space

The Origin of a Creation

Extra Form

Country	China Hong Kong
Year	2021
Award	GOLD WINNER
Client	Emperor Cinemas
Affiliation	Oft Interiors Co., Ltd.
Designer	CM Jao, Ken Cheung
Description(English)	This project is the first stop for the overseas expansion of the Emperor Group’s cinema. According to our survey on the local entertainment and consumption environment, high-end cinemas are very scarce in the region. Therefore, in terms of brand positioning, we and the first party hope to build a top-end cinema, bringing unprecedented movie-watching experience to local consumers.Meanwhile, this overseas flagship cinema will also serve as a sample, and its design style and operation philosophy will be applied to more chain stores.
Description(Native)	本項目是英皇影院在海外擴張的第壹站，在項目之初，我們對的當地娛樂業以及消費環境都做了深入調查與研究，因此發現高端影院在當地具有稀缺性。於是在品牌定位上，我們希望建立壹個前所未有的高端影院，為當地消費者帶來耳目壹新的觀影體驗。 同時，這間海外旗艦店也將作為參考樣本，其設計風格及運營理念都將復制到其他更多門店中去。 我們知道，人類是視覺動物，強視覺的空間往往更能夠吸引消費者註意力，因此設計師專門為影院打造出視覺中心——懸浮在空中的幾何結構燈具，它的不規則與自由形態，就像是壹種“漂浮的想象力”，寓意電影世界的無窮。 設計師是空間的導演，設計邏輯之外，還需完成從頭腦風暴到材料選擇再到造價控制最後到視覺內容呈現的總控。 為了達到極致空間體驗，設計師在材料的選擇上也別具匠心。材料學其實是壹門語言學，燈具、墻面、地面、天花……壹切表面都由材料組成，它們有自己的語言，而設計師的作用則是用創意進行翻譯，從而輸出完整的信息與創意，傳遞與眾不同的空間氣質。 設計師希望通過這個項目，去證明設計不僅僅只有視覺，而是壹個可視化落地過程。
Website	oftinteriors.com
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