Communication

IM600 Campus Visual Identity

Extra Form

Country	China
Year	2021
Award	GOLD WINNER
Affiliation	Shanghai Jiao Tong University
Designer	Xiaojing Su, Dan Zhao, Hongfeng Wang
Description(English)	Inno Matric 600 corporate campus is a creative office campus located in the southwest of Shanghai, China. The design theme of IM600 campus is "Engaged with the Color Magic Cube". All the buildings are built and assembled by containers. Inspired by letters I, M and number 600, the logo design of IM600 Campus extracts rectangles and triangles as the basic elements from the magic cube. The design combines the simplicity and sense of order of geometric figures with the popular flat trend in recent years and uses the two complementary colors of red and green to break the frame, forming a strong sense of visual impact.
Description(Native)	Inno Matric 600 corporate campus（简称IM600 campus）是一个位于中国上海西南部的创意办公园区。IM600 campus的设计主题是“玩转色彩魔盒”（“Engaged with the Color Magic Cube"），园区内的建筑全部由集装箱搭建组合而成，每个集装箱都在工厂独立生产完成，运到基地现场后进行组装，现场施工速度非常快，节约了大量的人力成本。 如何用视觉传达设计来表达IM600园区的主题理念，表达出色彩魔盒的立体感和变化感，是我们首先面临的主要问题。园区logo设计以字母I、M和数字600为灵感，从魔方造型中提取了矩形和三角形作为基本要素。设计方案将几何图形的简洁、冷静、秩序感与近年流行的扁平化趋势相结合，采用红、绿这2个互补色来打破框架，形成强烈的视觉冲击感。 矩形代表秩序与稳定，三角形代表着无限的能量与力量感。使用无规律的三角形作为辅助图形，可以体现自由感与运动感。而这些三角形又可以组合成一个矩形，看似无序实则有序。魔方变幻无常却又万变不离其宗，logo图案设计正是和园区主题“玩转色彩魔盒”这一主题理念相契合。 我们不仅选用了由LOGO和基础图形延伸出来的设计方案，还选用了一些在IM600园区的集装箱建筑组装过程中很震撼的照片，作为海报创作的源泉。这类海报可以体现出集装箱建筑具有的钢铁意志，体现出创业艰难但又要坚持的意义。
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