Communication

Yu Zhong Bu Tong Brand Identity

Extra Form

Area	Singapore
Year	2023
Award	WINNER
Client	Pte
Affiliation	BEAMY Pte
Designer	Ronn Lee
Description(English)	The name Yu Zhong Bu Tong 鱼众不同 cleverly plays on a Chinese idiom, reflecting the brand's commitment to being extraordinary. Sustainability takes center stage in the menu, showcasing head-to-tail dining practices across posters, menus, tray mats, and tent cards design. Within the food court, the 54-seater space captivates with clean lines, a monochromatic palette, and a blend of lighting and textured metal finishes. From initial branding to spatial design, every aspect is carefully considered, creating a visually compelling and immersive experience throughout the outlet.
Description(Native)	The name Yu Zhong Bu Tong 鱼众不同 cleverly plays on a Chinese idiom, reflecting the brand's commitment to being extraordinary. Sustainability takes center stage in the menu, showcasing head-to-tail dining practices across posters, menus, tray mats, and tent cards design. Within the food court, the 54-seater space captivates with clean lines, a monochromatic palette, and a blend of lighting and textured metal finishes. From initial branding to spatial design, every aspect is carefully considered, creating a visually compelling and immersive experience throughout the outlet.
Website	www.wearebeamy.com
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