Communication

Goat Coffee Branding & Identity Design

Extra Form

Year	2015
Award	WINNER
Affiliation	WILLIAM LIN, GINGER CHEN
Designer	Smile Creativeness Co., Ltd.
Description(English)	It is said that goat found coffee beans. It’s the origin of coffee. The concept of the brand “Goat Coffee” is about original intention of making coffee for people. We used only blue and white to gave the brand a simple and elegant image. It just like everyone's personality who like to drink coffee. For consistency of the brand identity, we also rearranged the decorations and display of the store. We hope that customers will feel relax and comfortable when they are enjoy their coffee. Goat Coffee menu is also the key point of Goat Coffee. We putted many big and delicious pictures in white background and blue color makes the words to catch people's eye that also have the consistency of the brand identity.

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