Communication

Success and happiness

Extra Form

Country	China
Year	2024
Award	WINNER
Affiliation	Chengdu Neusoft University
Designer	Hou Wenxue, Mei Xiaoyu, Qu Minming, Huang Lizhong, Yu Chunli
Description(English)	Success to Fortune is a series of cultural and creative products and IP images based on the famous Chinese historical figure Zheng Chenggong, a collection of four IP images of Zheng Chenggong's cultural story. The name “Success to Fortune” is to express that Zheng Chenggong, as a famous general of the anti-Qing Dynasty, brought happiness to the people to express that the people's life will inherit the spirit of Zheng Chenggong to become better and better, and Success to Fortune to get rich.
Description(Native)	成功致福是根据中国著名历史人物郑成功而打造的系列文创产品和IP形象，集合郑成功文化故事的四个IP形象。 第一个形象是福成功，以郑成功为主要的人物形象，头盔上是浪花，胸前是船舵，以郑成功的将军外表形象树立郑成功收复台湾和抗清扬 帆起航的英雄形象。 第二个形象是以郑成功家乡南安的盘花传统文化创造的喜姐，以想要带领更多的人传承盘花文化的意愿而创造，胸前是结合“福”文化的如意锁，鞋子加上了剪刀元素,头部参考福娃的形象设计。 第三个形象是拔哥，以郑成功家乡节日拔拔灯节的领头壮士为形象设计，表达辟邪除灾、迎祥纳福的美好愿望，衣服以带有“福”文化的颜色和配饰而设计，整个形象设计的很健硕，以此表达民众们可靠，幸福的生活。 最后的一个形象是以郑成功家乡英都糍粑的外表形象设计的一个小宠物形象，眼睛是瓜子，头巾上是花生，以糍粑的口味而设计，以小糍粑的形象传达对中国传统美食文化的传承和传播。 最后取“成功致福”这个名字是想表达郑成功作为抗清名将给百姓带来幸福生活来表达对人民生活会继承郑成功的精神变得更加美好，成功致福，致富。
Positive Comments
Judging Comments	The project received high praise for its creative approach in celebrating Zheng Chenggong’s legacy through cultural and creative products. By integrating four IP images of Zheng Chenggong's story, it successfully conveys the message of prosperity and happiness. The series not only honors a significant historical figure but also aims to inspire and enrich the lives of people, reflecting the spirit of Zheng Chenggong and the pursuit of a prosperous future.

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