Communication

KEITI Calendar Discussing Sustainability

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Korea Environmental Industry and Technology Institute
Affiliation	TAG design
Designer	SO MI JUNG, SEO EUN YOON, DA JUNG LIM, HA JUNG, MI JUNG CHOI
Description(English)	Standard calendars often use metal springs that are difficult to detach, and their stands have complex disposal requirements. In contrast, KEITI has developed a calendar that is easy to use, recycle and dispose of. Firstly, the calendars are made from eco-certified paper made from recycled pulp. Secondly, they are designed to maintain the usability of office calendars with paper rings and tanJack binding, and are environmentally friendly. Finally, they feature emotional illustrations that capture the beauty of nature that can be preserved through environmental protection, as well as KEITI's projects.
Description(Native)	매년 대량으로 출시되는 달력들은 폐기 시 여러 환경적인 문제를 야기합니다. 일반 달력에서 사용되는 철제 스프링은 분리하기 어렵게 제작되어 있고, 삼각대는 두꺼운 색지나 금박 가공, 접착제 사용 등으로 분리배출하기 번거로운 조건을 가지고 있습니다. 반면 한국환경산업기술원은 기존의 사용 편리성을 유지하고 별도의 분리 작업 없이 재활용 및 폐기가 가능한 달력을 제작하였습니다. 첫 번째, 별도의 코팅이나 가공 처리가 없는, 재생 펄프가 함유된 친환경 인증 종이를 사용하였습니다. 두 번째, 종이 링과 탄자크 제본, 비접착 에코 삼각대 등 사무용 달력의 사용성을 그대로 유지하며 지속가능성을 실천하는 방식으로 제작되었습니다. 마지막으로 환경보호를 통해 마주할 수 있는 아름다운 자연과 한국환경산업기술원의 사업 및 정책을 감성적인 일러스트로 담아내었습니다. 한국환경산업기술원의 달력은 친환경 제품임에도 사용성을 잃지 않으며, 데스크테리어 본연의 역할을 함과 동시에 일상 속에서 지속가능한 자원의 인식을 재고합니다.
Website	www.touchagraphic.com
Positive Comments
Judging Comments	The judges appreciated KEITI's calendar for its eco-friendly design and ease of disposal. Made from recycled pulp, the calendar features paper rings and tanJack binding, simplifying recycling processes. Its emotional illustrations highlight nature's beauty and KEITI's environmental projects, enhancing its appeal. This design effectively balances functionality with sustainability, making it an exemplary product.

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