Communication

ZEXTR

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Hanyang University
Designer	Hyeonheum RA, sohee Chae
Description(English)	ZEXTR is a premium UAM (Urban Air Mobility) brand for advanced urban air transport. It connects the entire journey, from booking to destination, with exclusive member benefits. ZEXTR stands for Zenith, Efficiency, eXploration, Technology, and Reach, representing the new Z-axis in transport. The brand uses an upward arrow and bullet motif to reflect Flexible (expandability), Intrinsic (value), and Mild (smooth connections). ZEXTR provides optimal route choices based on user location and destination for a unique travel experience. Discover seamless travel with ZEXTR.
Description(Native)	ZEXTR는 차세대 교통 시스템인 도심항공모빌리티(Urban Air Mobility, UAM)를 이용하는 사용자를 위해 개발된 프리미엄 UAM 서비스 브랜드입니다. UAM 탑승의 전 과정, 즉 예약부터 목적지 도착까지의 각 마일스톤을 연결하며, 멤버십 전용의 다양한 혜택을 제공합니다. ZEXTR는 Zenith(정점, 새로운 높이로의 도달), Efficiency(효율적인 이동), eXploration(새로운 차원의 탐색), Technology(첨단 기술의 사용), Reach(도달 가능한 범위의 확장)의 약자로, 차세대 교통 시스템의 새로운 Z축을 열어갑니다. 제약 없는 다양한 곳으로의 빠르고 부드러운 연결을 상징하는 X축의 상승 화살표와 강력하고 빠른 총알 모티프가 적용된 제터의 브랜드 아이덴티티(BI)는 Flexible(확장 가능성), Intrinsic(고유한 값), Mild(부드러운 연결)이라는 서비스 가치를 반영하여, 확장 가능한 브랜드 그래픽으로 새로운 곳으로의 부드러운 연결을 표현합니다. ZEXTR의 서비스를 통해 사용자는 기존의 교통수단과 루트를 고르는 것이 아니라, 자신의 위치와 목적지에 맞춘 최적의 루트를 선택할 수 있습니다. 믿을 수 있는 ZEXTR와 함께, 고유한 당신을 위한 새로운 이동 경험을 만나보세요.
Positive Comments
Judging Comments	ZEXTR is highly praised for its innovative design in urban air mobility. The brand name stands for Zenith, Efficiency, eXploration, Technology, and Reach, with a design featuring upward arrows and bullet motifs to reflect flexibility, value, and smooth connections. It offers optimal route choices based on user location and destination, creating a unique travel experience. This cohesive and forward-thinking approach earned it the Winner title, showcasing its potential to revolutionize urban transportation.

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