Communication

Package design of a herbal food with five aromas

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Iksu Pharma Co., Ltd.
Designer	Myong Gook Hwan
Description(English)	Many health-products try to show trust and price justification thru formalized and heavy designs. However, it comes with social issues of waste and over-packaging that is difficult to recycle. We changed perspectives to consider not only the health of users, but also the health of society thru design. We've eliminated excessive individual packaging and accessories while maintaining the aesthetics and authority of the design, and are continuously researching ways to make it easier to recycle. Iksu Pharma's effort to create a healthy perception of health rather than investing in styling is reflected in the design of 'Iksu Bogam Oh-Hyang'.
Description(Native)	많은 한방 건강 제품들은 정형화되고 다소 무겁게 느껴지는 디자인을 통해 신뢰와 가격의 정당성을 보여주려고 노력합니다. 그러나 이는 재활용이 어려운 폐기물이나 과포장 등 부수적인 사회 문제를 야기시킵니다. 우리 익수제약은 디자인을 통해 우리 제품을 선택하는 사용자의 건강 뿐만 아니라 사회의 건강까지 고려해야 한다는 사명을 가지고 관련 업계의 관행과 관점을 바꾸고자 했습니다. 익수제약은 플라스틱 병으로 개별 포장을 하는 단계나 기타 장식요소 및 쇼핑백을 제거하면서도 디자인이 추구하는 형태미와 사회적 책임을 표현해 내고자 노력 했습니다. 단순히 화려하고 보기 좋은 디자인으로 고객을 현혹시키기 보다는 제약회사가 사회와 고객에게 제안해야 하는, '건강에 대한 건강한 인식'을 만들기 위한 익수제약의 노력이 '익수보감오향' 디자인에 고스란히 담겨있습니다. 제품명이자 주 원료인 다섯가지 향(오향)이 가지는 고유의 특성은 컬러와 일러스트레이션으로 고객에게 정보로 전달되도록 디자인했으며, 5각형 지기구조와 5주 분량으로 소분된 5가지 내지 박스 등이 전체적인 '익수보감 오향' 제품의 아이덴티티를 직관적이면서도 통일감있게 표현되도록 노력했습니다.
Website	http://www.iksu.co.kr/
Positive Comments
Judging Comments	Iksu Pharma's 'Iksu Bogam Oh-Hyang' is praised for balancing aesthetic appeal with social responsibility. By eliminating excessive packaging and accessories, it addresses waste and recycling issues while maintaining design authority. This thoughtful approach, prioritizing societal health and sustainability over mere styling, earned it the Winner title, showcasing innovation in health product design.

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