Communication

Buddy Guard

Extra Form

Country	Korea
Year	2024
Award	GRAND PRIZE
Affiliation	dongseo university
Designer	CHA JUHYANG, WOO JIYUN, LEE YESEUL, WANG RANSHUO, CHOI YEEUN
Description(English)	This is a virtual concept design. 1. Hyundai aims to work with Kakao, which is popular worldwide in the children's character market, to create a special keyring that allows drivers to detect the presence of children. 2. The child only needs to wear <Buddy Guard>, a keyring with a GPS chip. 3. When a child enters within 5m of the vehicle, the key ring and the Hyundai vehicle automatically link to send a signal to the driver. 4. The car's navigation displays an icon indicating the child's location, and the closer the child and the vehicle get, the worse the warning sound. 5. <buddy keeper> will prevent accidents and ultimately bring safety to children's lives.
Description(Native)	이것은 가상의 컨셉 디자인입니다. 1. 현대는 어린이 캐릭터 시장에서 세계적으로 인기 있는 카카오와 협력하여 운전자가 어린이의 존재를 감지할 수 있는 특별한 키링을 만드는 것을 목표로 합니다. 2. 아이는 GPS 칩이 장착된 키링인 <버디가드>만 착용하면 됩니다. 3. 어린이가 차량에서 5m 이내로 진입하면 키링과 현대 차량이 자동으로 연동해 운전자에게 신호를 보냅니다. 4. 자동차의 내비게이션에 아이의 위치를 알려주는 아이콘이 표시되고, 아이와 차량이 가까워질수록 경고음이 더 심해집니다. 5. <buddy지킴이>는 사고를 예방하고 궁극적으로 아이들의 생활에 안전을 가져다 줄 것입니다.
Positive Comments
Judging Comments	The "Buddy Guard" concept by Hyundai and Kakao excels in safety innovation. By integrating a GPS keyring and vehicle alert system, it ensures child safety around cars. This design's emphasis on preventing accidents through real-time alerts and navigation icons demonstrates outstanding practicality and social impact, earning it the Grand Prize.

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