Communication

SingCook

Extra Form

Year	2016
Award	WINNER
Affiliation	Jinjuham
Designer	Seunghan Lim, Eunjung Lim, Junghoon Yang, Kyoungeun Seo, Suji Kim
Description(English)	SingCook has been developed as a quick meal suitable for the single lifestyle, which reflects the latest consumption trends. This brand new product’s named SingCook which is created by a compound word that consists of 'Single + Cooking'. In order for the contents to be visible transparent, compact packaging is used. This package is designed as a depiction of a male or female single person, in the process of cooking the product in a frying pan in an accurate depiction. This convenient, compact packaging reflects the current single lifestyle accurately.
Description(Native)	싱쿡은 최근 소비 트랜드를 반영한 싱글 전용 간편 식품입니다. 'Single + Cooking'의 의미를 담고 있는 브랜드로 내용물이 보일 수 있게 소포장한 제품을 일러스트로 표현한 남녀싱글들이 요리하는 프라이팬 위에 올려 실제로 요리하는 듯한 모습을 보여주기 위해 디자인했습니다. 조리의 편리성과 소용량 포장으로 싱글족들의 니즈를 정확하게 파악한 제품 패키지입니다.
Interview	http://designsori.com/1076392
Website	http://jinju.co.kr

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