Communication

'betterfly ; Hang Wing For A Better Life' Brand Design

Extra Form

Country	Korea
Year	2016
Award	WINNER
Affiliation	Sungshin Women's University
Designer	Jiyun Park
Description(English)	My brand ‘betterfly’ is a hypothetical international organization that focuses on helping the children living in third world countries who suffer from poverty and famine. Changing one letter from the original word, butterfly, ‘betterfly’ means ‘Hang Wing For A Better Life’ for suffering young children in third world countries. Butterfly means love, happiness, and beauty, and the concept of my brand ‘betterfly’ is life, dream, and hope. Bright-warm-orange color was used to express its meaning, and the brand logo was designed to feature the word ‘betterfly’.
Description(Native)	‘betterfly’는 가난과 기근으로 고통받는 제 3세계 아이들을 위한 국제후원기구입니다. ‘더 나은 삶을 위한 날개를 달다’의 의미를 담아 나비를 상징하는 ‘butterfly’ 에서 알파벳 한 글자를 바꾸어 ‘betterfly’로 탄생하게 되었습니다. 나비는 사랑과 행복, 아름다움을 상징하며, 브랜드 ‘betterfly’는 삶, 꿈, 희망이라는 컨셉으로 만들어졌습니다. 밝고 따뜻한 오렌지 컬러를 브랜드 컬러로 선택하여 브랜드가 담고 있는 의미를 잘 표현하도록 하였고, 나비 형상의 브랜드 로고디자인은 ‘betterfly’의 네이밍과 ‘더 나은 삶을 위한 날개를 달다’라는 뜻을 있는 그대로 시각화하였습니다.

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