Communication

Impactamin- vitamin package

Extra Form

Area	Korea
Year	2017
Award	BRONZE WINNER
Client	DAEWOONG pharmaceutical
Affiliation	Daewoong Innovation Design Center
Designer	Park ji hoon
Description(English)	I used graphic elements with that can express strong impact for vitamin which has high-content as a product characteristic. I tried to express the name of product which is compound word of vitamin and impact with design. I also used intuitive graphic design and marked ingredient details to help customer’s understanding on the product. Also, I used this as a brand identity
Description(Native)	고함량인 제품특성과 Impact + vitamin의 합성어인 브랜드 네임에 맞게 강한 효과를 보여줄 수 있는 임팩트있는 그래픽 요소를 사용했습니다. 기능성 제품의 특징을 소비자가 쉽게 이해할 수 있도록 직관적 일러스트 요소와 구체적 성분표시로 표현하여 정보전달력을 높였으며, 이를 디자인 아이덴티티의 요소로 디자인했습니다.

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