English
EXHIBITION
| Country | China Hong Kong |
|---|---|
| Year | 2021 |
| Award | WINNER |
| Client | Hang Seng Bank |
| Affiliation | IMO design |
| Designer | Yan Yik Lun, Marco Choi, Natalie Chan, Fung Yeung |
| Description(English) | With the meaning of “ever-growing” in Chinese as the Bank’s major business statement, the Chinese bamboo tree became the leading concept of the entire design. We have created a modern façade with aluminium alloy piling a five-storey high building featuring the structure is designed to reference the bamboo growing characteristics. As the bank hall is positioned on the first floor, we opened up the façade and created a full-height glazing all the way from ground level to the first. This new intervention translates the transparency of customer service complied by the Bank. |
| Description(Native) | 永恒 . 生長 恒生銀行旗艦分行設計 「恒生」原有「永恒生長」之意，我們以此作為靈感，以竹子作設計概念，利用鋁合金條子結構，以現代化的竹子形態覆蓋整個五層高的外牆立面空間，寓意恒生扎根香港堅毅不拔，無懼風雨，茁莊成長的精神。 利落的線條，簡潔明亮的設計同時配合恒生極具代表性的綠色品牌元素，既不誇張亦能保持品牌的辨識度。 由於分行大堂為處於一樓部份，我們將一樓及地下外牆拆通，以全落地玻璃展示，同時利用綠色門套設計把視覺連接，形成視覺空間伸延，并建現代化、通透、重視與客戶溝通及互動的銀行形象。 銀行簡介 恒生創立於1933年，是香港最大的上市公司之一。「恒生」二字含有「永恒生長」之意，象徵我們與客戶一同成長。 |
| Website | www.imod.com.hk |
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