Country | Chinese Taipei |
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Year | 2023 |
Award | WINNER |
Affiliation | CHAMPION BUILDING MATERIALS Co., Ltd. |
Designer | CHAMPION BUILDING MATERIALS, YUAN ARCHITECTS |
Description(English) | Interior design concept is based on mathematic infinity code "∞", an implication of Champion sustainable brand mission. This open space with smooth moving curves flip traditional tile showroom with a flexible spatial perception. It serves as a landmark standing out from the city skyline while provides building material and lifestyle material solutions. As a case of refurbished building project, the idea is to re-position the brand through image of a gallery with lifestyle events: diverse exhibition venues, dynamic events, and most importantly customer gathering. |
Description(Native) | 作為一個翻新建築案例,概念是以畫廊形象重新定位品牌與生活方式:多樣化展覽場地、動態活動,以及重要客戶聚集場所。以高經濟效益解決方案翻轉建築的再生設計,同時用美術館樣貌重塑品牌形象魅力。不僅從本質呼應品牌初衷,更啟動全新、全方位消費體驗旅程。 外牆磁磚向下延伸至騎樓櫥窗轉入室內,打破櫥窗界線,以完整流暢線條,將整個立面做為品牌展示場,形塑內外融合的藝術性美學。 迎賓大廳內地板與天花板設計對比色,並為不同功能空間設定了微妙界限。選材區陳列與動線設計更融合新五感體驗,產品附有QR Code二維碼,提供完整產品資訊和720度環景模擬場景,提供客戶尋找設計靈感,更歡迎對顏色敏銳的客戶從磁磚色票牆上,挑選喜愛的色調風格與磁磚。 此旗艦店不僅提供建築選材與生活方式的整體解決方案,整棟建築更是一座立體招牌與城市坐標,象徵品牌對生活品味創意與態度。 本案採用本地生產的磁磚及建材,減少碳排放,展現冠軍磁磚的品牌精髓,亦是消費者體驗之旅的革新。 |
Website | group.champion.com.tw |
Positive Comments |
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