Communication

Vividmontage Brand Film

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	dalimbiotech
Designer	Chung Jong Sup, Choi Woo Chul, Chung Jin Kyu
Description(English)	The Vividmontage brand film breaks away from the typical supplement ad narratives by avoiding big models and ingredient details. Instead, it applies the brand's main slogan ‘Action Creates Energy’ to three genres: action, romance, and SF, indicating that consumers can gain energy from taking Vividmontage products. It emphasizes ‘a healthy life that encompasses all genres’, with vibrant and visually appealing scenes. By presenting specific stories, it aims to pique viewers' curiosity, encouraging them to interpret the film and grasp the brand's concept and philosophy rather than promoting the product directly.
Description(Native)	비비드몽타주 브랜드 필름은 전형적인 건강기능식품 광고의 빅모델과 성분 내용에 기반한 스토리텔링에서 벗어나, ‘비비드몽타주 제품 섭취를 통해 건강해진 소비자의 행동으로 새로운 에너지를 얻는다’는 의미의 브랜드 주요 슬로건 ‘Action Creates Energy’를 각각 액션, 로맨스, SF 세 가지 장르로 적용하여 '모든 장르를 아우르는 건강한 삶'을 강조했습니다. 이를 위해 화려한 컬러와 시각적으로 매력적인 장면을 필름에 구현했습니다. 직접적인 제품 홍보의 형식이 아닌 구체적인 스토리를 제시하여 시청자가 영상을 해석하는 과정에서 브랜드에 대한 자발적 호기심과 흥미를 갖도록 유도했으며, 브랜드 컨셉과 철학을 영상 컨텐츠를 통해 전달하고자 했습니다.
Positive Comments
Judging Comments	The Vividmontage brand film is praised for its innovative approach, diverging from typical supplement ads by focusing on narrative genres—action, romance, and SF. It creatively applies the slogan ‘Action Creates Energy’ to depict vibrant, visually appealing scenes, encouraging viewers to explore the brand's concept. This captivating and thought-provoking presentation earned it the Gold Winner title, showcasing its excellence in storytelling and brand philosophy.

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