English

EXHIBITION


Space

HEYTEA Store

Extra Form
Country China
Year 2020
Award WINNER
Client HEYTEA
Affiliation DAS Design Co.,Ltd
Designer Li Jingze
Description(English) The new order exists in parts and coexists with experiential behaviors, trying to show people a state in progress. This idea is also derived from the constraints of the site, where the two entrances rigidly cut the circulation. We embedded the circular spiral structure into space, which effectively neutralized the problem while emphasized people's feelings as the coexistence in the space.We screened functions and left extra space to give people more freedom for physical behaviors, encouraging them to find out the commonalities between the public and the core value of HEYTEA more freely.
Description(Native) 人类DNA链是一个以螺旋结构无限循环的动态体。从微观细胞到宏观世界,这样的循环构建着人类生命与精神的延续。如同麦圈、旋涡、星系的存在亦是同理可证,以内向的螺旋运动衍生出对外在秩序的重建。如何用空间的形式,跳出当代艺术的范畴重新诠释这一现象成为DAS Lab与喜茶新的研讨话题。 新的秩序存在于局部,与体验行为共存,试图向人们展示一种在进程中的状态。而这一概念也是由空间限制导出的构想,场地的弊病是两个入口的位置,动线会将空间被生硬切分,因此我们在中间植入这个螺旋环形结构,很好地消解了切分并强调了人在场所中的共存感。 “灵感之茶”于本案不仅是喜茶的宣言。通过局部与局部间的链接,任其自然发酵产生新的秩序,从某种意义上来说这样的无意图便是对“灵感”的回应。在此基础上,我们通过对功 能的有效过滤,留出多余的空间给予人们行为选择的自由。以此鼓励人们以更自由的方式体会喜茶的内核与公众间所存在的共性。 如果抛开概念来谈材质的堆砌或者追求细节的精工都是无意义的。材质应该代表某种情感语境,辅助想法去构建一个可感知的场所是DAS Lab与喜茶的精神共识。以终端体验为载体,搭载品牌输出内容为核心。帮助品牌与年轻消费者建立快速而深刻的情感互通。
Website www.das-design.cn
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