Communication

GENKI GROUP

Extra Form

Country	China
Year	2020
Award	WINNER
Client	GENKI SUSHI
Affiliation	Asia chimian company
Designer	Asia chimian company
Description(English)	Save vitality. The brand has always insisted on "fresh ingredients, professional quality, lively and interesting, young heart", how to express it more directly? We think of the team that saves the world in Japanese anime, and insists on turning 4 points into 4 personalities.All their duties, "GENKI GROUP" debut! Diffusion of vitality. In terms of the creative concept of the space, the store is used as a base for the "Salvation Team", and the subsequent stores are all the bases established by the Salvation Team in order to increase the diffusion of the vitality. "
Description(Native)	元气寿司基地店，是一家以基地为主题的回转寿司店。 将“元气感”的文化与回转寿司品类进行关联。通过全新IP打造，用更为年轻化、人性化的方式，与消费者产生新的沟通。 找到元气。通过品牌名以及日式文化，提炼出“元气感”的核心。将元气寿司打造成一个可以找回元气，用寿司传达生活元气感的品牌。 拯救元气。品牌一直坚持“食材新鲜、专业品质、活泼有趣、内心年轻“，如何更直接表达？我们联想到日本动漫里拯救世界的战队，将4点坚持化作4种性格，每个性格由一个角色来阐述，各司其职，这4个角色被元气寿司集结，秉承“拯救不元气”的“元气救元队”就此出道！ 扩散元气。回转寿司在空间上，由于回转带的存在，能与消费者产生互动的空间并不多。在空间的创意概念上，契合“救元队”将店铺打造为基地，之后的店铺，都是救元队在某处建立的基地，以便于增大元气扩散的范围。元气的扩散不只是在餐厅里的那一两个小时，我们更希望可以将元气带到消费者的日常生活中。将品牌的调性文化代入到一系列的衍生产品与周边，在后期的营销推广中，结合不同的节点，通过IP将元気寿司特有的元气氛围与消费者发生互动，加深元気寿司与消费者之间的联系。
Positive Comments

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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