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Country China
Year 2021
Award WINNER
Client Guangzhou Langbeiwan Catering Company Limited Co., Ltd.
Affiliation MET Creative Brand Co., Ltd.
Designer Qing Dong
Description(English) The front door of the project is of Japanese classical characteristics and modern fashion. Entering the restaurant, there is a distinctive and cool Bushido landscape as an Internet famous location. The designer extracted the cow head element of Yakiniku and Sake Bar brand, integrated the Japanese samurai prototype, fully embodied the traditional spirit and classical feelings of space. At the same time, this model can also produce interactive effects, form visual memory points, attract young consumers to actively punch-in and communication.
Description(Native) 该项目的门头,极具日本古典特色,又不失现代时尚感。设计师吸纳日本传统建筑中的屋檐造型运用到门头设计上,并采取高低错落的排列形式,让空间更具时代感和艺术性。灯笼、布缦、字牌、吊钟等元素,古朴雅致,丰富了空间的街景韵味,让人仿佛置身于日本昭和时代的古街老巷,探寻一段人间佳话。 金属质感的栅格、灯光精致柔和,提升了空间的质感,契合了餐厅一楼酒吧和下午茶的功能属性。logo作为主视觉采用了软膜灯箱结合金属字的方式,更有现代氛围感。 进入店内,便是特色鲜明酷炫的武士道景观打卡装置。设计师提取浪杯萬品牌的牛头元素,融合日本武士原型,充分体现空间的传统精神与古典情怀。同时,这一造型也能产生互动效应,形成视觉记忆点,吸引年轻消费者主动打卡传播。 设计师结合一楼的空间布局和散座设置,打造了一条蜿蜒的小街走廊。消费者走在上面,品味着沿途的仿古建筑,宛如漫步在街头巷尾、老屋庭院,享受到寂静而惬意、丰富而纯粹的沉浸式体验。 拾级而上,出了楼梯口,便来到了二楼。设计师依托空间秩序和原有结构,提取江户建筑的精髓,打造空间的复古调性和日式风情。错落有致的年代建筑、暖黄色的灯笼、丰富多样的招牌看板,代入感十足,充满温度地还原了日式街景起承转合之精美。 除了营造街道的真实感、繁华感,设计师还把石道、景观砂纹、绿竹古松等日式园林元素融入到空间中,形成游园一般的空间动线,使得空间韵味无穷。
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