English
EXHIBITION
Communication
Yu Zhong Bu Tong Brand Identity
| Area | Singapore |
|---|---|
| Year | 2023 |
| Award | WINNER |
| Client | Pte |
| Affiliation | BEAMY Pte |
| Designer | Ronn Lee |
| Description(English) | The name Yu Zhong Bu Tong 鱼众不同 cleverly plays on a Chinese idiom, reflecting the brand's commitment to being extraordinary. Sustainability takes center stage in the menu, showcasing head-to-tail dining practices across posters, menus, tray mats, and tent cards design. Within the food court, the 54-seater space captivates with clean lines, a monochromatic palette, and a blend of lighting and textured metal finishes. From initial branding to spatial design, every aspect is carefully considered, creating a visually compelling and immersive experience throughout the outlet. |
| Description(Native) | The name Yu Zhong Bu Tong 鱼众不同 cleverly plays on a Chinese idiom, reflecting the brand's commitment to being extraordinary. Sustainability takes center stage in the menu, showcasing head-to-tail dining practices across posters, menus, tray mats, and tent cards design. Within the food court, the 54-seater space captivates with clean lines, a monochromatic palette, and a blend of lighting and textured metal finishes. From initial branding to spatial design, every aspect is carefully considered, creating a visually compelling and immersive experience throughout the outlet. |
| Website | www.wearebeamy.com |
| Positive Comments |
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