Communication

Goat Coffee Branding & Identity Design

Extra Form

Year	2015
Award	WINNER
Affiliation	WILLIAM LIN, GINGER CHEN
Designer	Smile Creativeness Co., Ltd.
Description(English)	It is said that goat found coffee beans. It’s the origin of coffee. The concept of the brand “Goat Coffee” is about original intention of making coffee for people. We used only blue and white to gave the brand a simple and elegant image. It just like everyone's personality who like to drink coffee. For consistency of the brand identity, we also rearranged the decorations and display of the store. We hope that customers will feel relax and comfortable when they are enjoy their coffee. Goat Coffee menu is also the key point of Goat Coffee. We putted many big and delicious pictures in white background and blue color makes the words to catch people's eye that also have the consistency of the brand identity.

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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