Communication

Tealog Sparkling Iced Tea

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	HK innoN
Affiliation	Kolmar Korea
Designer	LEE CHAE EUN, AN JI YEON, Kim HYUNG SANG
Description(English)	‘Tealog Sparkling Iced Tea’ is a new product from the blending tea brand ‘Tealog’ that makes everyday moments special by adding carbonation to iced tea for a sweet and refreshing experience. Available in Flat Peach and Gold Apple flavors, the packaging features a collaboration with artist Mimong, capturing joyful and exciting moments. The fruit illustrations represent the rich flavors of Flat Peach and Gold Apple, while visuals of fireworks and bubbles convey the refreshing carbonation. 'Tealog' aims to convey everyday joy and emotion and plans to continue offering unique delights through collaborations with various artists.
Description(Native)	티로그 아이스티 스파클링은 일상의 순간을 특별하게 만들어주는 블렌딩 티 브랜드 ‘티로그’ 의 신제품으로 아이스티에 탄산을 더해 달콤하고 시원한 청량감을 즐길 수 있으며, 납작복숭아와 골드애플 두가지 플레이버로 출시되었습니다. 아트 콜라보 브랜드 ‘티로그’는 첫 제품에선 처음의 설레임과 풋풋한 일상의 감성을 주제로, 이번 신제품에선 새로움에 가슴 벅찬, 기쁘고 신나는 순간을 미몽 작가와 콜라보레이션을 통해 티로그만의 감성으로 패키지에 표현했습니다. 과일 일러스트로 납작복숭아와 골드애플의 풍부한 맛을 직관적으로 표현하였고, 폭죽이 터지는 모습과 비눗방울이 통통터지는 모습을 담아 탄산의 청량함을 시각적으로 나타내었습니다. 이번 에디션을 통해 소비자들에게 티로그가 추구하는 일상의 즐거움과 감성이 전달되길 바라며 앞으로도 다양한 작가와의 협업을 통해 색다른 즐거움을 지속해서 선사할 예정입니다.
Positive Comments
Judging Comments	‘Tealog Sparkling Iced Tea’ adds a refreshing twist to iced tea with carbonation, available in Flat Peach and Gold Apple flavors. The packaging, designed by artist Mimong, features vibrant fruit illustrations and bubbly visuals, conveying joy and excitement. This innovative, delightful approach earned it the Winner title, showcasing its exceptional blend of flavor and visual appeal.

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