Communication

Curling Iron Package

Extra Form

Year	2016
Award	WINNER
Affiliation	Savannah College of Art and Design
Designer	Yongbin Kim
Description(English)	I was questioning myself on how can I make good and simple design to expressed the curling iron and create a simple design. I was struck with the idea from a shape of a women's hair. I tried to make the iron packaging as the shape of a female’s hair. The unique feature of this package is the curved box with beautiful hair colors, which can explain the characteristics of a curling iron. This package will leave a strong impression on the costumers and hopefully will be persuaded to buy the product.
Description(Native)	미국의 대표적인 hair product 브랜드 중 하나인, Conair사의 고데기 리브랜딩 패키지 디자인입니다. 디자인하기에 앞서 '고데기의 기능'에 대해 중점적으로 생각했고. "아름다운 곡선을 만들어 줍니다."라는 메시지가 담긴 패키지 디자인이 나오게 되었습니다. 단순히 긴 머리카락의 곡선을 담은 디자인이지만, 기존의 직육면체 패키지박스 디자인과의 차별화를 두었습니다. 패키지의 색상은 검은색, 붉은색, 금색 세 가지이며, 고데기 상품의 색상에 따라 3가지 색상을 고를 수 있습니다.

1. in Space
   

   The Essence

2. in Space
   

   A skiff

3. in Space
   

   Vast Luster

4. in Space
   

   HARMONY

5. in Space
   

   Cresta Galleria

6. in Space
   

   Regular Unregular

7. in Space
   

   Engild

8. in Space
   

   Xi an Metro Line 5

9. in Space
   

   Retro Modern

10. in Space
    

    Health and Wellness Shelter

11. in Space
    

    The Rising Dawn

12. in Space
    

    Room With A View

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