Communication

KINGKONGBAB

Extra Form

Area	KOREA
Year	2017
Award	WINNER
Affiliation	Hongik university
Designer	DAEUN KANG
Description(English)	King Kong Bab is a compound word of King, Kong (Korean word for soybean and rice), and Bab (Korean word for rice). By juxtaposing the popular character King Kong and the plan, the name emphasizes the benefits of soybean as one of the healthiest source for protein. We designed the character using the popular image of the King Kong, so that we can get closer to those who have a sense of rejection and prejudice to soybean. Packed full of nutrients, King Kong Bab is a simple and healthy convenience food that can be enjoyed anywhere, anytime.
Description(Native)	킹콩밥은 킹+콩밥, 킹콩+밥 의 합성어로 단백질 중 최고인 콩과 튼튼한 캐릭터의 킹콩을 상징화한다. 킹콩과 콩을 결합하여 캐릭터를 제작해 콩에 대한 거부감, 편견을 가지고 있는 사람들을 위해 좀 더 친숙하게 다가가고자 한다. 콩은 밭에서 나는 소고기 라고 불리울 정도로 다른 식물에 없는 9가지 필수 아미노산과 식이섬유, 비타민, 무기질 등이 들어 있는 영양 식품이다. 킹콩밥은 한 그릇에 담긴 컵밥의 형태로써 언제 어디서나 가볍게 즐길 수 있는 간편식이다. 밥 대신 즐길 수 있는 킹콩두유도 있다.

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