Communication

Eogiya diyeocha

Extra Form

Area	Korea
Year	2017
Award	WINNER
Affiliation	Individual
Designer	Kim dong-seop
Description(English)	Sailor's song is a kind of work song that encourages sailors, This poster's concept is sailor's power and dynamics of fishermen. In Hangul lettering, I expressed my strong tone with a strong curling motif. I also used black and red to visualize the tension of the rough sea.
Description(Native)	뱃노래는 어부들이 부르는 어업노동요의 일종입니다. 뱃노래의 가사 중 ‘어기야 디여차’는 사람들이 힘을 합치면서 기운을 돋우려고 함께 내는 소리입니다. 포스터는 어부들의 힘과 역동성을 컨셉으로 만들어졌습니다. 한글 레터링에서는 강한 흘림체를 모티브로 하여 말하는 이의 강한 어조가 느껴지도록 표현했습니다. 또한 검정색과 빨간색을 사용하여 거친 바다의 긴장감을 시각화 하였습니다.

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