Communication

Promes Brand Design

Extra Form

Area	China
Year	2017
Award	WINNER
Affiliation	WAUWO
Designer	Xia Mingzhi
Description(English)	The visual strategic position of Promes is a graphic symbol with simple luxury.the creative shape signals recognizable concept of house, incision,interspace and industry benchmark,it also deliver the branding elements initial‘P’.
Description(Native)	约定品牌标志的策略定位是一个简约低奢的图形符号。在造型创意上暗示出了房屋、切割、空间、标杆的行业属性与识别概念，同时也巧妙地传递出品牌核心要素的P字母。

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