Communication

Isn’t it great to be Alive!

Extra Form

Area	Singapore
Year	2017
Award	WINNER
Client	Vivalicious
Affiliation	Ideas People Pte Ltd
Designer	Calvin Lim, Soo Wynnie
Description(English)	We created a packaging for Vivalicious, which owns a large range of Lifestyle product. Designed with a clear brand concept that blend with their collections, we split the packaging into their respective brand - SPACE & EPICURE. A minimalist direction - effectively evoke this selected mood and color, while conveying the style & quality of the product. The contemporary and clean look made pleasant to the eyes with a fun and sometimes-unexpected surprise. There are details added to the packaging that contribute to the sensory unboxing experience “Isn’t it great to be Alive!” on the inner flap, allow consumer to appreciate that life is beautiful!
Description(Native)	We created a packaging for Vivalicious, which owns a large range of Lifestyle product. Designed with a clear brand concept that blend with their collections, we split the packaging into their respective brand - SPACE & EPICURE. A minimalist direction - effectively evoke this selected mood and color, while conveying the style & quality of the product. The contemporary and clean look made pleasant to the eyes with a fun and sometimes-unexpected surprise. There are details added to the packaging that contribute to the sensory unboxing experience “Isn’t it great to be Alive!” on the inner flap, allow consumer to appreciate that life is beautiful!
Website	www.ideaspeople.com.sg

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