Communication

TAMAMONO

Extra Form

Area	Japan
Year	2017
Award	GOLD WINNER
Client	elegrance Co.,Ltd.
Affiliation	Keiko Akatsuka & Associates
Designer	Keiko Akatsuka
Description(English)	'Tamamoto' is a Japanese luxury baby clothes brand made from silk material. As silk threads are made from silkworm cocoons, we first adopted a cocoon form in the brand logo design. In the same way I brought the shape of the box closer to the logo and cocoon form. When holding this box in your arms, the form of this cocoon may make you imagine a baby wrapped in cloth. The color and texture of the boxes are especially imagery of delicate skin color of babies in Japan. In order to tell that things are different from other baby brands, we crafted while designing the most important luxury for designing the box.
Description(Native)	’たまもの’は、シルク素材で作られた日本の高級ベビー服ブランドです。シルク糸は蚕の繭から作られることから、まず私たちはブランドロゴのデザインに繭のフォルムを取り入れました。また同じように箱の形もロゴや繭のフォルムに近づけました。この箱を腕に抱えた時、この繭のフォルムは布に包まれた赤ちゃんをイメージさせるかもしれません。箱の色や質感は特に日本の赤ちゃんのデリケートな皮膚の色をイメージしています。私たちは他のベビーブランドとは違うことを伝えるために、箱をデザインするのに最も重要だった高級感を大切にしながらデザインを進めました。
Website	www.keikored.tv

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