Communication

Japanese sake KOI

Extra Form

Area	Japan
Year	2017
Award	GRAND PRIZE
Client	Imayotsukasa Sake Brewery Co. Ltd.
Affiliation	BULLET Inc.
Designer	Aya Codama
Description(English)	Our purpose for this project was “To create an impressively crafted sake that represents Japan”. We chose the famous, ornamental Japanese koi fish as our motif. Called a living jewel, koi has beautiful red patterns on a white body, and it’s attracting many fans worldwide. Our package expresses the beauty of koi, with red patterns directly printed on white bottle which resembles the shape of koi. By cutting the box in a koi silhouette, it visually emphasizes the image of koi. This vividly designed package will not only stand out in the store, but also be an art piece to decorate your home.
Description(Native)	「今代司酒造を、そして日本を代表するような印象的なデザインの日本酒を造ろう」という企画のもとに、日本で最も有名な鑑賞魚「錦鯉」をモチーフにした日本酒を制作しました。錦鯉は生きた宝石とも呼ばれ、白地に赤の模様はとても華麗で国内外に多くのファンが居ます。この商品は白い瓶を魚の形状に見立てることで錦鯉の美しさを再現しようとしたもので、白い瓶に赤い模様を直接印刷しています。また箱の前面を鯉のシルエットに型抜きすることで、さらに錦鯉であるということを分かりやすく、グラフィカリーに強調することに成功しました。華やかな色と模様のパッケージは店頭で目立つだけではなく、部屋に飾ることのできるアートでもあります。
Website	http://bullet-inc.jp/

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